DHL European Financial Services Center
As part of DHL Deutsche Post, European Financial Services in Maastricht takes care of various accounting and other service tasks for Europe's establishments. The department is part of DHL Finance Operations Europe and has 1500 employees.
DHL European Financial Services in Maastricht asked us to develop an employer branding strategy, which helped attract new employees, as well as motivate and connect existing staff successfully and coherently. We extracted the cultural values that formed the foundations for the employer branding from group interviews.
Through workshop and interview sessions with employees with all sections of the organization, we gathered the needed unique cultural values of the organization.These indicators of the company culture formed the foundation for our employer branding strategy and were deployed in both internal communication and recruitment advertising.
We developed a new format for an internal magazine, 'The Insider'. The office location was restyled entirely to convey the DHL Finance family feeling, and a new recruitment website was launched. All under the central motto 'DHL Finance. Where everyone counts.'
"For our employer branding project, we chose R&R Communication for their comprehensive creative services and personal touch. They crafted a tailored "Where Everyone Counts" strategy that truly resonated with our employees. R&R's proactive approach has significantly boosted our internal communication."
VERONIQUE LEUNISSEN, COMMUNICATIONS OFFICER @ DHL FINANCE EUROPE
We take pride in transforming companies to lead in their industries. If you're ready to redefine your brand's strategy and identity, contact us today. Let's build a brand that connects, inspires, and grows with your goals.
