Strategic brand blueprint
Emerson Climate Technologies is the world market leader in climate control. They specialize in high-end technology that is applied for air conditioning, industrial climate control, and heat pumps. The division is part of the worldwide Emerson concern, a global network with 75,000 employees. The European head office is based in Aachen, Germany.
Over the years, we have carried out many diverse projects for Emerson Climate Technologies, from determining the strategic brand blueprint during workshops with the management to developing the new brand identity with a recognizable tone of voice for the entire EMEA region.
“R&R Communication successfully developed a new creative strategy for our European communications. Using the key brand values derived from their workshops with Emerson management, they drafted a highly appealing brand identity. Apart from their creative skills, the team is a true pleasure to work with. Personal commitment at its very best!”
Petra Schreiber, Director Communications - Emerson Climate Technologies
We evaluated all means of communication and paved the way for a more efficient deployment. As an important new tool, we created the annual Emerson Product Catalogue (over 400 pages) in seven languages.
We also translated the new brand identity into a stand concept for international trade fairs. The booth concept was modular and used in smaller exhibition stands as well as for the 500m2 mothership booth used at the Chillventa exhibition, the leading event in the climate technology industry.
We also developed an employer branding campaign, including the concept and design of an internal magazine that aims to turn employees into ambassadors.
In addition, we developed all thinkable communication tools that are used daily. From animations to isomeric drawings, from interactive tools to (online) campaigns.
Advertising campaigns and mobile events were also part of the assets we developed.
At R&R Communication, we specialize in transforming brands to lead in their industries. If you're ready to redefine your brand's strategy and identity, contact us today. Let’s build a brand that connects, inspires, and grows with your business ambitions across borders.
