Medtronic Medical Technology
Medtronic is the world market leader in medical technology and helps people all over the world ease their pain, restore their health, and extend their lifespan. The company's roots lay in the treatment of heart diseases, but nowadays, Medtronic develops and produces a wide range of products and therapies.
We developed an employer branding and recruitment advertising format for the Benelux job market. The Medtronic European shared service center in Heerlen and the international Bakken Research Center in Maastricht constantly seek reinforcements for their teams. Over several years, we have developed a wide range of tools for this purpose.
An appealing format for offline and online job advertisements, a dedicated website with all vacancies and employee information, a modular booth concept for career fairs, and an extensive introduction presentation to make new employees familiar with the organization were just a few pillars of the approach.
Medtronic AED
If you get struck by sudden cardiac arrest in the Netherlands, you have a 1 in 10 chance at survival. Shocking numbers that are even lower in Belgium. For the business unit Medtronic Physio-Control, we came up with a confronting yet highly effective direct mailing campaign, which encouraged businesses and institutions to purchase a life-saving AED called 'LifePak.'
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