Brightening the Future of Laundry: A Colorful Journey
With an impressive portfolio of products under five renowned brands—SpeedQueen, Primus, UniMac, IPSO, and Huebsch—Alliance Laundry Systems has established itself as the global market leader. The innovative machines are supported by a worldwide network of trusted distributors, ensuring that customers receive support and service regardless of where they are.
Booth Concept for Trade Fairs: A Standout Strategy
For Alliance, we crafted a modular stand concept designed to adapt easily to any trade fair, from 50m² spaces to expansive 500m² exhibits. Our design debuted with a 450m² booth at Texcare in Frankfurt, featuring a VIP area on the first floor. Our dependable booth-building partner was capable of delivering the same high-level of service in every major global city.
"We collaborated with R&R Communication on our global exhibition booth concept and also on a media campaign for Kenya, aiming to present laundromats as a stable investment opportunity. R&R crafted the design, messaging, and media plan, and their local partners executed the campaign across TV, business media, online, and outdoor channels. Their professional approach led to successful investor meetings and promising partnerships. I highly recommend R&R for top-notch communication expertise.”
DAVID GRENDYSA, MARKETING MANAGER - ALLIANCE LAUNDRY SYSTEMS
Laundromat campaign for Kenya
When Alliance needed to expand its reach in Kenya, our agency was requested to develop a comprehensive media campaign that sparked entrepreneurs to establish a laundromat. The campaign spanned Nairobi’s busiest highways with eye-catching billboards, while ads in national newspapers and lifestyle magazines also spread the word.
Our multichannel approach was focused on driving traffic to a designated action website, amplifying the message, and generating buzz across various digital platforms. The campaign achieved widespread media coverage, with placements and interviews on Kenyan radio and television. This culminated in a series of events where qualified candidates were able to secure franchise agreements.
Global Support, Local Impact
Our team crafted compelling press releases, conducted insightful interviews, and developed sponsored articles that captured the essence of the brand. We also revitalized the internal magazine, ensuring it resonated with employees and stakeholders. By leveraging the global CISION platform, we ensured that every press release reached the right audience, maximizing visibility and engagement.
Implementation of the new corporate identity
We undertook a comprehensive redesign of existing marketing material and developed a diverse range of new communication tools tailored for both internal and external audiences.
Ready to Elevate Your Brand? If you're looking to enhance your branding, let’s start a conversation. Discover how our dedicated team can help you achieve your communication goals.
