Rebranding Hekkert: Changing Lanes in the Automotive Landscape.
The heart of Limburg is home to Hekkert Car Group, with seven branches spanning from Venlo to Maastricht, representing several car brands. As a third-generation family business with a dedicated team of 150 employees, Hekkert is synonymous with outstanding personal service.
In an automotive sector characterized by rapid transformation—marked by the rise of online sales, the shift to electric vehicles, and changing attitudes towards car ownership—Hekkert recognized a pressing need for a major repositioning.
Through a series of dynamic workshops with Hekkert's management team, our brand strategy specialists embarked on a journey to redefine the company’s role in this fast-paced environment.
Together, we pictured a future where Hekkert operates not just as a multibrand dealership but as a trusted partner, simplifying mobility for its customers and offering a spectrum of solutions tailored to their needs.
At the core of this transformation is a commitment to the exceptional personal service that has defined Hekkert for generations. As we embrace innovation and adaptability, one thing remains unchanged: our dedication to fostering lasting relationships with our customers.
"Among all the agencies we considered, R&R Communication stood out. We instantly clicked and knew they were the right fit to rebrand Hekkert Car Group. Their carefully planned branding workshops gave us the insights we needed, resulting in a dynamic new identity with a reenergized logo, tagline, and a clear strategy for the future. R&R also spearheaded a major media campaign for our launch. After this successful collaboration, we're certain they will be our go-to partner moving forward!"
Ramon Geerlings, CFO - Hekkert Car Group
At the core of this transformation is a commitment to the exceptional personal service that has defined Hekkert for generations.
With the tagline “Hekkert Moves Limburg!” we launched a campaign, showcasing the new brand vision across all platforms. We reworked showrooms, redesigned all brand touchpoints, and created engaging content that resonates with their audience’s aspirations.
The result? A revitalized Hekkert Car Group that not only meets the demands of today’s consumers but leads the charge in shaping the future of mobility.
We specialize in transforming brands to lead in their markets. If you're ready to redefine your brand's strategy and identity, contact us today. Let’s build a brand that connects, inspires, and grows with your ambitions.
