Transforming Eurofiscus: Moving from "Gray" to "Great"
Eurofiscus had long been a trusted player in tax and business consultancy, but the name and visual identity painted a picture of a standard tax advisory firm. They needed to evolve into something more than just another consultancy firm. We collaborated closely with the board through brainstorming sessions, challenging the management to dig deep into its core values.
It was during these meetings that the concept for the new direction was born—Straetegic, a name that reflected strategy, strength, and an innovative approach. The visual identity followed, led by a clever logotype: a labyrinth symbolizing the intricate fiscal landscape that Straetegic guides its clients through. This instantly sets Straetegic apart from its competition. No longer would they be considered just another gray tax firm, but instead as a dynamic, problem-solving consultancy firm with a unique perspective on complex business challenges.
"Our assignment was simple: give our company a new name and a fresh, competitive look while staying true to our unique identity. R&R Communication nailed it. Thanks to our rebranding, it's now clear that Straetegic Consulting isn't just another gray tax firm—it's a vibrant business consultant specializing in business and transfer pricing for multinationals. The process was smooth, thanks to R&R’s creativity, flexibility, and professionalism. We’re thrilled with the results and the journey!"
Sander Pleijsier, Founder - Straetegic Consulting
A brand that speaks for itself
Today, Straetegic’s rebranding has made an immediate impact. The new name and visual identity clearly communicate that they are a forward-thinking consultancy equipped to handle the demands of multinational clients. The bold imagery and thoughtful strategy behind their rebrand ensure that their expertise and dynamic approach are recognized at a glance.
This transformation didn’t just create a new brand—it revitalized the company’s market presence, turning it into a key player in the business consultancy arena. As they continue to grow, Straetegic now embodies the guiding force they’ve always been for their clients.
For marketing communication managers and entrepreneurs looking to upgrade their brand, the Straetegic transformation is a powerful reminder that a well-executed rename and rebrand can significantly boost a company’s market position. It’s not just about a new name or logo—it’s about capturing the essence of who you are and what sets you apart.
Is your brand ready for a strategic overhaul? Let us guide you through the process and create a compelling brand story. Contact us today and start your brand’s bright future.
