Uniting Care: The ZIO Brand Identity Journey
ZIO's brand identity beautifully unites two organizations into a single, powerful entity dedicated to advancing healthcare. At its core, ZIO embodies the philosophy of "care in development," a concept that resonates deeply in the fast-paced world of healthcare innovation. Serving the Maastricht-Heuvelland region, ZIO is committed to safeguarding primary care interests while fulfilling a vital coordinating and connecting role.
To streamline communication and present a cohesive front, ZIO and the Regional GP Care (RHZ)—specifically catering to general practitioners in the area—decided to merge their communications. This strategic move called for a new brand strategy and identity that seamlessly blend the essence of both organizations.
Together with ZIO, we’ve embarked on numerous successful projects over the years. We’ve crafted a new brand design that reflects ZIO’s mission, developed a robust brand strategy, and ensured the brand identity is consistently implemented across all platforms—from eye-catching car lettering to informative patient leaflets and an engaging website design. Each year, we also design ZIO's Annual Report, showcasing their impact to stakeholders.
"For nearly 20 years, we've teamed up with R&R Communication, and their creativity and personalized service have consistently impressed us. They don't just listen—they truly understand our vision, thinking outside the box and delivering assets that align perfectly with our needs and the brand identity they've so skillfully crafted."
Ingeborg Wijnands-Hoekstra, Programmamanager Sociaal Domein ZIO
Brand identity for Stadspoli
In collaboration with ZIO and the Maastricht University Medical Center (MUMC), we proudly launched a transformative brand identity for Stadspoli. The name is a Dutch blend of the words City and Polyclinic. Stadspoli is a pioneering initiative designed to make healthcare more accessible and cost-effective. It's a commitment to breaking down barriers and ensuring that quality care is within everyone’s reach.
We invite you to work together to elevate your organization’s brand identity and make a lasting impact in the healthcare landscape. Reach out today to explore how we can help you create a unique voice that resonates with your audience.
