Is Rockfon sustainable? Naturally.
Rockfon belongs to the Rockwool group, the world market leader in thermal, fireproof, acoustic, and durable stone wool insulation. Rockfon produces ceiling tiles and asked us to develop a campaign highlighting sustainability.
One message for architects, installers, and wholesalers.
We developed a unified campaign that would work for each target group. We layered the various messages and built credibility around sustainability based on the premise that the competition claims it, but we do it.
“R&R Communication has developed a successful campaign around sustainability for Rockfon. The campaign is striking as well as effective. In addition to their creativity, we appreciate the team's commitment.”
Veronique Leunissen, Communication Manager - Rockfon
Logo with 'likeability'
The logo forms the connecting factor, works for all target groups and can be perfectly applied in all communications. An essential pillar of the campaign was the advertisements for trade journals. We used storytelling with testimonials from leading architects and designers, each highlighting a decisive environmental aspect of Rockfon in practice.
White papers are another campaign component. This series of practical publications highlights prominent projects explaining why sustainability was the deciding factor in choosing Rockfon as a preferred partner.
Booth design
We also designed a dedicated exhibition stand with the theme 'Sustainable? Naturally', complemented by a multilingual product brochure.
We enable brands and companies to be leaders in their industry. If you want to get more out of your brand or identity, get in touch. Together, we will work on a message that connects, inspires, and grows with your ambitions.
