Bloomberry

Revitalizing Bloomberry: a new era of timeless design.

Bloomberry has set itself apart in the world of interior design with a collection of historical masterpieces. Bloomberry's collection is a treasure trove of timeless design, whether you're looking for a 1958 chair designed by Danish architect Arne Jacobsen or a rare pendant lamp by Finnish designer Tapio Wirkkala.

The scars of time, lovingly preserved, add to the character of each restored piece, showcasing Bloomberry’s commitment to quality. Operating out of a beautifully restored former textile factory in Maastricht, the company ships these treasures worldwide, delivering both history and artistry to a global audience.

We knew the rebranding assignment was more than refreshing a logo—it was about embodying their ethos of expert craftsmanship and timeless beauty. We developed a new brand identity centered around the concept of ‘The eye of the master,’ emphasizing their deep expertise and eye for detail. A warm, soft color palette was chosen to evoke the rich textures of their collection, complemented by contemporary typography. This fresh identity was seamlessly integrated across all touchpoints, from business cards to packaging.

Simultaneously, we tackled the redevelopment of Bloomberry’s outdated website. The previous site, housed in an aging CMS, no longer reflected the brand’s ambitions. With over 3,000 articles in the database, migrating to a faster, more efficient platform was a monumental task—but one we were prepared for. The new site not only offers a sleek and intuitive user experience, but also streamlines workflows, allowing Bloomberry’s team to focus on what they do best: curating and preserving design history.