Crafting a Unified Identity for a Market Leader in Data Centers
When NLDC (formerly KPN) and The Dutch Datacenter Group merged, creating the largest data center provider in the Netherlands, their new owners, the British investment company DWS, needed more than just a rebrand—they needed a bold strategy to match their ambitions for European expansion.
With ten data centers across the country, the newly-formed company needed a captivating name, brand strategy, and identity that would not only reflect its leadership in the Dutch market but also position it for expansion across Europe.
Elevating a Brand to Lead in a Competitive Market
In just three months, our agency was tasked with developing a name, brand strategy, and identity that would set the foundation for growth and leadership in an increasingly competitive European data center sector. The timeline was tight, and the stakes were high.
Through a series of dynamic workshops attended by representatives from both data centers and DWS, we devised a precise strategy to establish a brand that would stand out as a beacon in a sea of homogeneity. After a thorough naming process, the name NorthC emerged as the perfect fit. It pays homage to the company's Dutch roots while signaling strength in connectivity and international scalability. NorthC also aligns with the owner's European growth ambitions, creating a name that crosses borders with ease and authority.
“The R&R team was invaluable in our rebranding. Within three months, their professional and creative approach led us through brainstorming sessions that defined our new organizations name, strategy, and visual identity. R&R Communication’s flexibility and expertise have given us a unique brand identity and a strong, compelling name that stands out from the competition."
Lisa da Licho, Marketing Manager - NorthC
NorthC’s brand design was inspired by a key maritime tool: the compass. Like a compass, NorthC guides its clients through the complexities of data management, always pointing them in the right direction. In an industry dominated by abstract visuals and impersonal jargon, NorthC stands apart with a focus on personal relationships in a digital world. The tagline encapsulates this perfectly: NorthC Datacenters. Digital business, personal connections.
We take pride in transforming companies to lead in their industries. If you're ready to redefine your brand's strategy and identity, contact us today. Let's build a brand that connects, inspires, and grows with your goals.
