Rebranding KINOLT to Rolls-Royce: A Transition of Excellence.
Just as the world was bracing itself for the global Covid-19 pandemic, a significant milestone was unfolding for our client, KINOLT in Liège. The timing could not have been more dramatic; just days before the start of global lockdowns, KINOLT was able to secure a new home under the prestigious ownership of Rolls-Royce Power Systems.
As a client who had already entrusted us with KINOLT’s first major rebranding from Euro-Diesel in 2018, the team called upon us once more as they transitioned under the Rolls-Royce banner. Rolls-Royce Power Systems, known for its cutting-edge power solutions and engine technologies in the industrial and marine sectors, recognized KINOLT’s Dynamic UPS (Uninterruptible Power Supply) as a critical asset to its growing portfolio.
“Partnering with R&R Communication for our rebranding journey from KINOLT to Rolls-Royce mtu was a game-changer. Every step felt like a collaboration; they didn’t just manage our rebranding—they became an integral part of our team. The results exceeded our expectations, bringing our new identity to life in a way that felt authentic and impactful. With R&R, we didn’t just rebrand; we transformed.”
Véronique Simonis, Group Communication Manager - Rolls-Royce Solutions
The rebranding process wasn’t just about changing logos or updating names. It was about honoring KINOLT's legacy while aligning it with the global reputation and future vision of Rolls-Royce Power Systems.
From the precise messaging that conveyed this change to stakeholders to the visual identity that merged KINOLT’s unique strengths with the Rolls-Royce standard of excellence, this rebranding was a celebration of innovation and progress.
We’re proud to have been a part of this transformative journey, ensuring that both KINOLT’s legacy and Rolls-Royce’s future are stronger than ever.
We take pride in transforming companies to lead in their industries. If you're ready to redefine your brand's strategy and identity, contact us today. Let's build a brand that connects, inspires, and grows with your goals.
